A New Kid On The Block
Evolution of Smooth is one of the most popular brands among Millennials. Everywhere you look, you can see Millennial women embracing it. Social media is filled with celebrities taking selfies of themselves with Evolution of smooth lip balm. How did this brand get so far in the last 10 years? There are many assumptions about the nature of the lip balm industry. Evolution of Smooth chose to reject these claims and direct their products towards the right customers.
How The Brand Blew Up
There are far too many assumptions about lip balm out there. Many people assume the product is used by both genders equally, but the research by EOS lip balm has proven otherwise. There are simply more women using lip balm than men despite the lack of marketing directed towards them specifically. This is where Evolution of Smooth was able to separate itself from the pack. They decided to specifically target young women and give them a product that they would be able to call their own. The plan was a success and made Evolution of Smooth one of the most popular brands among Millennial women. For more product information, please visit evolutionofsmooth.com.
Branching Out Into New Industries
Lip balm is where Evolution of Smooth started, but it isn’t where this brand is going to end. There is a serious need to expand into other markets and that’s exactly what they plan to do. You can already find Evolution of Smooth shaving creams and lotions in Lucky Vitamin store with the same variety of flavors found in their lip balm. Young women are some of the most loyal customers you can ever ask for. With their help it’s almost certain we’re going to see even more of this company in years to come and possibly for decades.